JD
Customer ID Segment Calibrated Prob. Revenue At Risk Top Risk Factor Idle Days Recommended Action
KE-9482-A Private Banking 87% KES 4.2M Salary missed (2m) 14 Retention Call
KE-3104-B Business Banking 74% KES 12.8M M-Pesa shift (High) 8 Manager Review
KE-5521-C Personal Banking 58% KES 0.45M Sentiment Trend 22 Automated SMS
KE-8812-D Private Banking 42% KES 2.1M Channel Inactivity 45 App Survey